Welcome to The Beet Goes On Podcast! In this episode, host Michelle Peth sits down with Serena Yao, owner of Hello, Retail Therapy in Pooler, Georgia. Join them as they dive into the challenges faced by female business owners and the unique obstacles of owning a retail store in Pooler.

Serena, a new business owner, shares her insights on starting a venture from scratch and sheds light on the exceptional challenges of establishing a retail store in a location with less tourist foot traffic. Despite the odds, Serena’s determination and vision are evident as she strives to create a fabulous and thriving business right in the heart of Pooler.

Through this insightful and inspiring conversation, Michelle and Serena emphasize the importance of fostering local entrepreneurship and community support. They also discuss the growing demand for diverse, non-commercialized shops to breathe new life into the community.

Tune in to this episode to gain valuable entrepreneurial wisdom, discover the power of community-driven businesses, and be inspired by Serena’s journey as a new business owner.