The Story That Started It All: From Single Mom to Sunless Empire

In this deeply personal solo episode of The Beat Goes On, Michelle pulls back the curtain on the raw, unfiltered origin story of Beettan. From growing up in Savannah and facing family tragedy to navigating the “shame” of the service industry and eventually launching a national brand, Michelle shares how every setback—including a business burning to the ground—was actually a setup for her greatest success.